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This book takes stock of the position of motorsport in the 21st
century and considers how it will continue to influence sport
business, politics, and society in the future. Presenting a set of
thematic essays and multi-disciplinary case studies, the book
demonstrates that motorsport continues to play a significant role
in relationships between the automotive industry, nationalism,
industrialisation and capitalism, as well as motorsports’
position as a feature of contemporary popular culture. Examining
issues such as event management and legacy; environmental
sustainability and ‘greenwashing’; diversity and inclusion; the
rise of gaming and esports, and the use of sport as political soft
power, around the world across multiple motorsport disciplines, the
book shines fascinating new light on this innovative but sometimes
problematic industry. This is essential reading for all advanced
students, researchers, managers, strategists, sponsors and other
stakeholders working at the nexus of motorsport, business, politics
and culture.
The FIFA World Cup is arguably the biggest sporting event on earth.
This book is the first to focus on the business and management of
the World Cup, taking the reader from the initial stages of bidding
and hosting decisions, through planning and organisation, to the
eventual legacies of the competition. The book introduces the
global context in which the World Cup takes place, surveying the
history and evolution of the tournament and the geopolitical
background against which bidding and hosting decisions take place.
It examines all the key issues and debates which surround the
tournament, from governance and corruption to security and the
media, and looks closely at the technical processes that create the
event, from planning and finance to marketing and fan engagement.
Analysis of the Women's World Cup is also embedded in every
chapter, and the book also considers the significance of World Cup
tournaments at age-group level. No sport business or management
course is complete without some discussion of the FIFA World Cup,
so this book is essential reading for any student, researcher or
sport business professional looking to fully understand global
sport business today.
The first book to examine and define the geopolitical economy of
sport Addresses one of the biggest issues in contemporary sport:
the intersection of power, money and politics Includes contemporary
international cases from five continents
Soccer is the world's most valuable sport, generating bigger
revenues, as well as being watched and played by more people, than
any other. It is virtually impossible to understand the business of
sport without understanding the football industry. This book
surveys contemporary football in unparalleled breadth and depth.
Presenting critical insights from world-leading football scholars
and introducing football's key organisations, leagues and emerging
nations, it explores key themes from governance and law to strategy
and finance, as well as cutting edge topics such as analytics,
digital media and the women's game. This is essential reading for
all students, researchers and practitioners working in football,
sport business, sport management or mainstream business and
management.
The FIFA World Cup is arguably the biggest sporting event on earth.
This book is the first to focus on the business and management of
the World Cup, taking the reader from the initial stages of bidding
and hosting decisions, through planning and organisation, to the
eventual legacies of the competition. The book introduces the
global context in which the World Cup takes place, surveying the
history and evolution of the tournament and the geopolitical
background against which bidding and hosting decisions take place.
It examines all the key issues and debates which surround the
tournament, from governance and corruption to security and the
media, and looks closely at the technical processes that create the
event, from planning and finance to marketing and fan engagement.
Analysis of the Women's World Cup is also embedded in every
chapter, and the book also considers the significance of World Cup
tournaments at age-group level. No sport business or management
course is complete without some discussion of the FIFA World Cup,
so this book is essential reading for any student, researcher or
sport business professional looking to fully understand global
sport business today.
The first book to examine and define the geopolitical economy of
sport Addresses one of the biggest issues in contemporary sport:
the intersection of power, money and politics Includes contemporary
international cases from five continents
Contemporary sport is big business. Major teams, leagues,
franchises, merchandisers and retailers are in fierce competition
in a dynamic global marketplace. Now in a fully revised and updated
second edition, International Cases in the Business of Sport
presents an unparalleled range of cutting-edge case studies that
show how contemporary sport business is done and provides insight
into commercial management practice. Written by a team of
international experts, these case studies cover organisations and
events as diverse as the NBA, the Americas Cup, the Tour de France,
the PGA tour, FC Barcelona and the Australian Open tennis. They
explore key contemporary themes in sport business and management,
such as broadcast rights, social media, strategic development,
ownership models, mega-events, sports retailing, globalisation,
corruption and financial problems. Each case study also includes
discussion questions, recommended reading and links to useful web
resources. International Cases in the Business of Sport is an
essential companion to any sport business or sport management
course, and fascinating reading for any sport business professional
looking to deepen their understanding of contemporary management.
Managing Football is the first book to directly respond to the
rapid managerial, commercial and global development of the sport
and offers a thorough analysis of how the football industry can
meet the challenges that flow from these developments. Expertly
edited by two well known specialists in football business
management, it draws together the work of a world-class contributor
team to form a comprehensive analysis of the most important issues
facing the managers of football businesses across the world. The
cutting edge analysis examines all the important business
challenges in the football industry and the management of football
businesses and covers all of the key football markets including
England, Spain, France, Italy, Germany, Australia, North America,
China, South Africa, South Korea, the Netherlands and Belgium, and
Mexico. Managing Football is simply a must-read for anyone studying
or working in football business management and is set to be an
important landmark in this rapidly moving and globally expansive
field.
Sports marketing has become a cornerstone of successful sports
management and business, driving growth in sport organisations and
widening fan-bases. Showcasing the latest thinking and research in
sports marketing from around the world, the Routledge Handbook of
Sports Marketing goes further than any other book in exploring the
full range of this exciting discipline. Featuring contributions
from world-leading scholars and practitioners from across the
globe, the book examines theories, concepts, issues and best
practice across six thematic sections-brands, sponsorship, ambush
marketing, fans and spectators, media, and ethics and
development-and examines key topics such as: consumer behaviour
marketing communications strategic marketing international
marketing experiential marketing and marketing and digital media
Comprehensive and authoritative, the Routledge Handbook of Sports
Marketing is an essential reference for any student or researcher
working in sport marketing, sport management, sport business,
sports administration or sport development, and for all
practitioners looking to develop their professional knowledge.
Football is arguably one of the most important sports in the world,
and the marketing of football has become an increasingly important
issue, as clubs and product owners need to generate more revenue
from the sport. In a wider context, football marketing has also
become a benchmarking standard for other sports to learn from
worldwide. The practices and processes of such an established
industry are important lessons for those sports which are yet to
maximise on their potential earnings, and provide interesting
lessons in sports marketing in general.
Marketing and Football: an international approach is the first book
to provide a comprehensive and entirely global approach to this
subject. Written by an international team of contributors who are
keen researchers in the field, it examines in two parts: the study
of football marketing in Europe and the development of a marketing
dedicated to football, with the question of the European example
being used worldwide. A ground breaking text, it provides the
reader with:
* Contributions from the UK, Norway, France, Italy, Germany, Spain,
Portugal, Ireland, Finland, Scotland, Brazil, Japan, USA, Canada,
Argentina, Korea and Australia
* Interviews with professional sports marketers representing some
of the biggest clubs worldwide: Juventus Turin, FC Barcelona, Milan
AC, Inter Milan, AS Rome, Olympique Lyonnais, Vicenza, SE
Palmeiras, Atletico Mineiro, Atletico PR
Marketing and Football: an international approach is a seminal text
which will pave the way for future academics and practitioners to
work, it is the first book to discuss and move towards a marketing
dedicated to football.
* The first and only book ever published on theMarketing of
Football
* Written by a team of international and well renowned contributors
* Every chapter includes an interview with a practitioner of
football marketing, for insider insight
Contemporary sport is big business. Major teams, leagues,
franchises, merchandisers and retailers are in fierce competition
in a dynamic global marketplace. Now in a fully revised and updated
second edition, International Cases in the Business of Sport
presents an unparalleled range of cutting-edge case studies that
show how contemporary sport business is done and provides insight
into commercial management practice. Written by a team of
international experts, these case studies cover organisations and
events as diverse as the NBA, the Americas Cup, the Tour de France,
the PGA tour, FC Barcelona and the Australian Open tennis. They
explore key contemporary themes in sport business and management,
such as broadcast rights, social media, strategic development,
ownership models, mega-events, sports retailing, globalisation,
corruption and financial problems. Each case study also includes
discussion questions, recommended reading and links to useful web
resources. International Cases in the Business of Sport is an
essential companion to any sport business or sport management
course, and fascinating reading for any sport business professional
looking to deepen their understanding of contemporary management.
Football is big business - the biggest sport on the planet, it has
seen a massive commercial boom over the last twenty years which has
resulted in it being worth $12 billion per annum, globally.
Managing Football is the first book to respond to the growing
professionalisation of the sport and the need for a text which both
students on sport management courses and practitioners in the field
can use. Expertly edited by two well known specialists in football
management, it draws together the work of a world-class contributor
team to form a comprehensive diagnosis of the most important issues
facing football managers across the world, providing the reader
with:
* Cutting edge analysis of all the important issues in the football
industry and the management of football
* A clear and structured presentation and examination of key issues
in football internationally
* A strong balance of academic and practitioner analysis and
comment
* A strong pedagogy and structure allowing the material to be
navigated easily by the reader
* Global coverage of the football markets including England, Spain,
France, Italy, Germany, Australia, North America, United Arab
Emirates, China, South Africa, Argentina, Netherlands, Mexico,
South America, Russia.
Managing Football is simply a must-read for anyone studying or
working in football management and is set to be an important
landmark in this rapidly moving and globally expansive field.
* Contributed to by a world-class team of experts and well edited
by two specialists in football management
* Comprehensive coverage of all key issues in football
internationally, with a strong balance of academic and practitioner
analysis andcomment
* Presented in a clear and structured format, easy-to-use for
readers with clear signposts throughout the text and online
resources for lecturers
Football is arguably one of the most important sports in the world,
and the marketing of football has become an increasingly important
issue, as clubs and product owners need to generate more revenue
from the sport. In a wider context, football marketing has also
become a benchmarking standard for other sports to learn from
worldwide. The practices and processes of such an established
industry are important lessons for those sports which are yet to
maximise on their potential earnings, and provide interesting
lessons in sports marketing in general. Marketing and Football: an
international approach is the first book to provide a comprehensive
and entirely global approach to this subject. Written by an
international team of contributors who are keen researchers in the
field, it examines in two parts: the study of football marketing in
Europe and the development of a marketing dedicated to football,
with the question of the European example being used worldwide. A
ground breaking text, it provides the reader with: Contributions
from the UK, Norway, France, Italy, Germany, Spain, Portugal,
Ireland, Finland, Scotland, Brazil, Japan, USA, Canada, Argentina,
Korea and Australia Interviews with professional sports marketers
representing some of the biggest clubs worldwide: Juventus Turin,
FC Barcelona, Milan AC, Inter Milan, AS Rome, Olympique Lyonnais,
Vicenza, SE Palmeiras, Atletico Mineiro, Atletico PR Marketing and
Football: an international approach is a seminal text which will
pave the way for future academics and practitioners to work, it is
the first book to discuss and move towards a marketing dedicated to
football.
Soccer is the world's most valuable sport, generating bigger
revenues, as well as being watched and played by more people, than
any other. It is virtually impossible to understand the business of
sport without understanding the football industry. This book
surveys contemporary football in unparalleled breadth and depth.
Presenting critical insights from world-leading football scholars
and introducing football's key organisations, leagues and emerging
nations, it explores key themes from governance and law to strategy
and finance, as well as cutting edge topics such as analytics,
digital media and the women's game. This is essential reading for
all students, researchers and practitioners working in football,
sport business, sport management or mainstream business and
management.
Sports marketing has become a cornerstone of successful sports
management and business, driving growth in sport organisations and
widening fan-bases. Showcasing the latest thinking and research in
sports marketing from around the world, the Routledge Handbook of
Sports Marketing goes further than any other book in exploring the
full range of this exciting discipline. Featuring contributions
from world-leading scholars and practitioners from across the
globe, the book examines theories, concepts, issues and best
practice across six thematic sections-brands, sponsorship, ambush
marketing, fans and spectators, media, and ethics and
development-and examines key topics such as: consumer behaviour
marketing communications strategic marketing international
marketing experiential marketing and marketing and digital media
Comprehensive and authoritative, the Routledge Handbook of Sports
Marketing is an essential reference for any student or researcher
working in sport marketing, sport management, sport business,
sports administration or sport development, and for all
practitioners looking to develop their professional knowledge.
Over the first decade of the 21st century the scale and importance
of the commercial sport industry has increased dramatically and
rapidly. This timely second edition of the ground-breaking text The
Business of Sport Management has been comprehensively revised,
updated and significantly expanded in scope to meet the needs of
today's sports management students, and equip future managers with
the tools they need to succeed. Elegantly blending theory with
practice, the text looks first at the distinctive context of sport
organisations. It then examines the sport management theories and
practice within functional areas such as finance, HRM, marketing
and strategy. Finally it considers important issues such as risk
management, sponsorship, retailing, social media, sports betting
and more. Written with a thoroughly international perspective, this
book is ideal for students of sports management on programmes of
sports, leisure and business studies, and will also be of great
interest to practitioners working in sport businesses.
Sport is inherently entrepreneurial, though few formal connections
exist in academic literature. Sports Entrepreneurship: Theory and
Practice fills that void, featuring chapters by notable scholars
whose contributions cover both the conceptual and case examples
highlighting sports entrepreneurship from a global perspective. The
editors have assembled a collection that provides insight into the
integration of entrepreneurship and sport, building on
often-distinct research from both fields, and exploring the
innovation, risk-taking, and proactiveness that connect them. The
13 chapters examine the entrepreneurial nature of sport from
numerous perspectives, including marketing, broadcasting,
sponsorship, and social entrepreneurship and feature examples of
organisations, associations, and sport-related products from the
US, Australia, Europe, and India.
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